2024 Cupra Ateca V: New base model drops entry price by $10,000

Cupra Australia now has an SUV under $50,000 drive-away.

The 2024 Cupra Ateca V has landed with sharp “introductory” pricing of $49,888 drive-away, $10,000 less than the more powerful Ateca VZx that’s currently being advertised at $59,888 drive-away for MY23 stock.

Joining entry ‘V’ versions of the Leon hatchback and Formentor crossover, the Ateca V gets a lower tune of the Volkswagen Group’s EA888 2.0-litre turbocharged four-cylinder petrol engine, which makes 140kW of power and 320Nm of torque.

Drive is sent to all four wheels via a seven-speed DSG dual-clutch automatic.

The Ateca V undercuts the related Skoda Karoq Sportline 4×4 by nearly $3000 despite featuring more standard kit, and also undercuts the related VW T-Roc R-Line ($52,990 drive-away).

Beyond the VW Group stable, the Ateca V is more affordable than the Hyundai Kona Premium N Line 1.6T AWD (~$51,000 D/A), though is a little dearer than the top-spec Kia Seltos GT-Line 1.6T AWD ($48,090 D/A).

Technically classified as a medium SUV, the Ateca V lines up on price against low- to mid-spec versions of the mid-sized Toyota RAV4, Mazda CX-5, Hyundai Tucson and Kia Sportage.

The 2024 Cupra Ateca V is on sale now.

Standard Equipment

2024 Cupra Formentor V higlights:

Exterior

• 19-inch alloy wheels in black, silver
• Sports bumpers with hidden exhaust
• LED headlights
• Puddle lights with CUPRA logo

Driver Assist

• Travel Assist
• Front Assist (autonomous emergency braking)
• Side Assist (blind-spot monitoring)
• Lane Assist
• Park Assist
• Light Assist (auto high-beam)
• Reversing camera
• Front and rear parking sensors
• 7 airbags

Interior

• Black leather upholstery
• Power driver’s seat with memory
• Heated front seats
• Heated steering wheel
• 9.2-inch navigation system
• Wireless Apple CarPlay and Android Auto
• 10.2-inch Digital Cockpit
• Hands-free power tailgate
• Proximity entry with push-button start
• Dual-zone climate control
• Ambient lighting
• Illuminated scuff plates
• Wireless phone charger

Options

Tech Pack: $2900

• Surround-view camera
• Beats 9-speaker sound system
• Dynamic Chassis Control

Standalone options include:

• Electric panoramic sunroof: $1850
• Premium metallic paint: $490

Would you choose the Ateca V over a T-Roc R-Line or Karoq Sportline? Tell us in the comments!

MORE: Everything Cupra Ateca