Cupra increases pricing on 2024 Ateca, Formentor, Leon

Cupra Australia has detailed its 2024 Ateca, Formentor and Leon ranges, with all models adding DAB+ digital radio as standard – but prices are up by between $1200 and $2000.

We’ve detailed the Formentor changes here given it has received the most updates, so here we’ll focus on the Ateca and Leon.

In addition to the range-wide addition of a DAB+ radio tuner, the Leon VZe plug-in hybrid now offers the Leather and Sound Package in place of the old Leather Package.

The PHEV is now aligned with petrol models in offering the nine-speaker Beats premium audio system as an option, with the package priced at $2550 across the board.

Orders for the adjusted MY24 Cupra range will be “available shortly” for delivery late in the third quarter of 2023.

While the updated range will be available to order soon, Cupra’s local division has confirmed “significant MY23 stock at pre-adjusted pricing continues to arrive into the network”. Current and inbound stock can be viewed using the brand’s online stock locator.

News of the MY24 range comes after Cupra confirmed it has reached some 3000 orders to date as the Barcelona-based performance brand nears its first anniversary in Australia.

Of those total orders, 1000 or one-third are represented by electrified models including the Formentor and Leon VZe plug-in hybrids, as well as the recently launched Born electric car – accounting for 700 orders thus far.

Pricing

Cupra Leon

RRP

• 2024 Cupra Leon V: $45,190
• 2024 Cupra Leon VZ: $53,490
• 2024 Cupra Leon VZe: $61,690
• 2024 Cupra Leon VZx: $61,690

Drive-away

• 2024 Cupra Leon V: $49,190
• 2024 Cupra Leon VZ: $57,990
• 2024 Cupra Leon VZe:
  • $64,690 (ACT)
  • $65,690 (QLD)
  • $66,690 (NSW)
  • $66,690 (SA)
  • $67,190 (VIC)
  • $67,690 (WA)
• 2024 Cupra Leon VZx: $65,690

Cupra Ateca

RRP

• 2024 Cupra Ateca VZx: $63,490

Drive-away

• 2024 Cupra Ateca VZx: $68,990

Options

Cupra Leon

Leather and Sound Package: $2550 (V, VZ, VZe)

• Nappa leather upholstery
• Heated front seats
• Driver power adjustment incl. memory
• Mirror memory function
• Dashboard with copper stitching
• 9-speaker Beats premium audio

Electric sunroof: $1850

Premium metallic paint: $490

• Desire Red, Graphene Grey

Matte paint: $2400 (VZx)

• Petrol Blue Matte, Magnetic Tech Matte

Performance Brakes Package: $3700 (VZx)

• Brembo front calipers
• Tyre repair kit
• Deletes space saver spare wheel

Cupra Ateca

Akrapovic exhaust: $6300

Performance Brakes Package: $4200

• Brembo front calipers
• Tyre repair kit
• Deletes space saver spare wheel

Panoramic electric sunroof: $1850

Premium metallic paint: $490

• Dark Camouflage

MORE: Everything Cupra Ateca | Formentor | Leon