Slow-selling Honda Civic and Accord safe in Australia

Two of Honda's longest running models – the Civic hatch and Accord sedan – will continue to be sold in Australia for the foreseeable future despite slow sales and an influx of new nameplates.

The Civic and Accord arrived in 1973 and 1977 respectively, and have since become mainstays of Honda's local lineup.

Sales of the pair peaked in the 2000s, with annual deliveries of each topping 10,000 during that period.

However, increasing external competition, a shift in demand towards SUVs, and relatively high prices and a focus on premium variants as part of the brand‘s move to ‘agency’ sales has seen the appetite for both models shrink.

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Accord sales were down 29 per cent to just 98 units last year, making it the slowest selling mainstream medium passenger car outside of the discontinued Volkswagen Passat. Honda shifted 933 Civics in 2025, ranking it below the BMW 1 Series, Audi A3 and Mercedes-Benz A-Class for annual sales.

Deliveries of the Civic and Accord have slid further over the first quarter of 2026.

Nevertheless, Honda Australia wants to persist with both models.

"For us, it's about providing customer choice and having a value proposition that works," Honda Australia's general manager of automotive Nick Parkington told CarExpert.

"A lot of people love Accord, a lot of people still love Civic and it's won a lot of awards recently, so we're really proud of those achievements and as long as we can present those cars at the right value proposition to our customers, absolutely [they're safe]."

While the Civic and Accord are set to stick around, neither is likely to receive much attention from Honda Australia given the brand's upcoming product offensive, which includes several model updates and two new model launches.

"We're focused on right now," said Honda Australia President and CEO Jay Joseph.

"We've got two new models coming, Prelude has just gone on sale, we've got the new CR-V, we've got updates to ZR-V coming, Super-One goes on sale second half of the year.

"We've got so many products coming, and Prelude and Super-One are additive. That's incremental, because we didn't have anything in those segments previously. So we're adding a lot right now."

Honda's latest comments regarding its passenger vehicles are somewhat more optimistic than those made by Mr Joseph in Tokyo late last year.

"We’re not committing to any nameplate over the long term," Mr Joseph told CarExpert back in November.

“Customers decide what we get right and what we get wrong, and if the sales volume doesn’t justify a model staying in our lineup, then we have to make those hard decisions."

No hard decisions just yet, then.

Even if Honda Australia was to call time on the standard Civic e:HEV, it's less likely the brand would cull the Civic Type R given its ongoing success – the hot hatch is currently sold out, with Honda citing "overwhelming demand" after the most recent allocation was quickly exhausted.

It’s not clear when more examples of the FL5 Type R will arrive in Australia, nor how many will be available. 

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